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jawbreaker.

A copywriting x branding studio for wellness startups

A copywriting x branding studio for wellness startups

A copywriting x branding studio for wellness startups

  • Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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  • Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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  • Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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    Copywriting · UX Writing · Content Strategy · Brand Voice

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Clients (We're Growing!)

<10

Projects

20+

Followers

1K+

Happy Clients

100%

Storytelling for the rebels & disruptors.

Storytelling for the rebels & disruptors.

Brand
Services 🪄

We love what we do

Numa Sarker

Copywriter & Brand Strategist

Copywriting ✍🏽

Inspire wellness through words, not witchcraft. Bless your brand with clear copy, blogs, and thought leadership pieces that convert.

Inspire wellness through words, not witchcraft. Bless your brand with clear copy, blogs, and thought leadership pieces that convert.

UX Writing 🤳🏽

Create a beautiful, user-friendly website or app experience through targeted key messaging—inspired by behavioural science.

Create a beautiful, user-friendly website or app experience through targeted key messaging—inspired by behavioural science.

Content Strategy 💅🏽

Revise your content game plan through a guided content audit and connect with what your users really want, and truly need.

Revise your content game plan through a guided content audit and connect with what your users really want, and truly need.

Brand Voice 📢

Unleash your true brand identity, tone of voice, and brand story that resonates with your users across all social channels.

Unleash your true brand identity, tone of voice, and brand story that resonates with your users across all social channels.

Inspiring wellness through words, not witchcraft 🔮

Startup
Speed Date ❤️‍🔥

Startup
Speed Date ❤️‍🔥

Are we a match?

Butterflies in my tummy

Let's get busy

Mental Health 🧠

About me

I'm a healthtech startup inspiring mental health and emotional wellbeing through behavioural science and habit-forming tech.

I'm a healthtech startup inspiring mental health and emotional wellbeing through behavioural science and habit-forming tech.

It's a match!

We're a mental health advocate with lived experience of the mental health journey and all its beautiful mess. Read our personal story here.

We're a mental health advocate with lived experience of the mental health journey and all its beautiful mess. Read our personal story here.

Women's Health 💁🏽‍♀️

About me

I'm a femtech or medtech startup inspiring women's health and awareness of inequalities in healthcare.

I'm a femtech or medtech startup inspiring women's health and awareness of inequalities in healthcare.

It's a match!

We're a women's health advocate who continues to fight a broken system—and have the health science degree and clinical experience to boot.

We're a women's health advocate who continues to fight a broken system—and have the health science degree and clinical experience to boot.

Skincare & Beauty ✨

About me

I'm a healthtech startup or beauty brand inspiring skincare, hair care, and holistic self-care to help you unleash your inner glow.

I'm a healthtech startup or beauty brand inspiring skincare, hair care, and holistic self-care to help you unleash your inner glow.

It's a match!

We're a skincare & beauty obsessive with complex skincare needs and believe in progress over perfection. We're also a Sephora Gold Member sampling products till the end of time.

We're a skincare & beauty obsessive with complex skincare needs and believe in progress over perfection. We're also a Sephora Gold Member sampling products till the end of time.

Financial Wellbeing 💸

About me

I'm a fintech startup inspiring financial wellbeing, especially in communities where money talk is taboo.

I'm a fintech startup inspiring financial wellbeing, especially in communities where money talk is taboo.

It's a match!

We're a financial wellbeing advocate who's lived through the tricky money habits we build from birth. We're also a Big 4 lending consultant for women's financial freedom.

We're a financial wellbeing advocate who's lived through the tricky money habits we build from birth. We're also a Big 4 lending consultant for women's financial freedom.

Words matter.
We don't "empower".
We
inspire you to empower yourself.

Read more.

Selected Work

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Selected Work

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Selected Work

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Selected Work

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Selected Work

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Selected Work

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Selected Work

Selected Work

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Selected Work

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Selected Work

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Selected Work

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Selected Work

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Selected Work

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Selected Work

Selected Work

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Selected Work

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Selected Work

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Selected Work

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Selected Work

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Selected Work

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Selected Work

Mental Health: Our Personal Story

Memoir Writing

Building a Wellness Brand

Copywriting + Branding

The Playlist 🔀

Our process in less than 10 days

If you like it

Put it on shuffle play

Track 1: Meet-Cute 💭

The theme

Let's chat it up and explore what we want to achieve together to unleash your brand.

Let's chat it up and explore what we want to achieve together to unleash your brand.

The timeline

A 45-min call to deep dive into your brand and user needs, booked via Calendly.

A 45-min call to deep dive into your brand and user needs, booked via Calendly.

Track 2: Musing 🪄

The theme

We work on your requests over the next week and are always a call or message away for anything you may have missed.

We work on your requests over the next week and are always a call or message away for anything you may have missed.

The timeline

7 days max to facilitate ✨ flow state ✨ and create the best work we can, working in Google Docs. See you in a week.

7 days max to facilitate ✨ flow state ✨ and create the best work we can, working in Google Docs. See you in a week.

Track 3: Exhibition 📽️

The theme

We send through our work and jump on a chat together to talk through what we've created.

We send through our work and jump on a chat together to talk through what we've created.

The timeline

Another quick call to gauge how our work is sitting with you and any live edits that might spruce things up.

Another quick call to gauge how our work is sitting with you and any live edits that might spruce things up.

Track 4: Final Cut 🎬

The theme

You return to your team for any further edits they'd love to see following our live edit session and send them through for review.

You return to your team for any further edits they'd love to see following our live edit session and send them through for review.

The timeline

2 biz days to incorporate the changes you'd like to explore.

2 biz days to incorporate the changes you'd like to explore.

BONUS TRACK: Is this it? 🔁

The theme

A bonus catch-up after our project if you've loved our work and think we can help with anything else—one-off or retainer.

A bonus catch-up after our project if you've loved our work and think we can help with anything else—one-off or retainer.

The timeline

Honeymoon phase pending. Invite us over to your Figma and CMS files? 💜

Honeymoon phase pending. Invite us over to your Figma and CMS files? 💜

Love playlists & skincare, too?
Support lollie (coming soon).

Pricing💸

Where's the moolah?

Pay-What-You-Want 🫶🏽

The what

We love to experiment; we're trialling a pay-what-you-want model ✨ We understand you're bootstrapping and we really love the cause, so let's deliver what works for us both.

We love to experiment; we're trialling a pay-what-you-want model ✨ We understand you're bootstrapping and we really love the cause, so let's deliver what works for us both.

The why

Radiohead is our favourite band, so this is part of the reason why.

Radiohead is our favourite band, so this is part of the reason why.

Don't hesitate to reach out! It's a win-win.

Don't hesitate to reach out! It's a win-win.

Love Letters 💌

Kind words from kinder people

  • "A fine voice"

    "Your warmth and kindness sings through the screen! Thank you as always for your enthusiasm for the work we are all achieving together. We feel privileged to be sharing this space with fine voices like yours"

    Editorial team

    SAARI Collective

  • "A talent"

    "It is so wonderful to see Numa's talent playing an integral part in this important customer initiative, which will greatly benefit the whole team to continuously strengthen our customer conversations!"

    Team Manager, Business Direct

    Westpac

  • "Beautiful"

    "Thank you for bringing this beautiful series to life, and for being the first of many, to share your story about who you are. Looking forward to reading more stories you put out there in the world"

    National Manager, Business Direct

    Westpac

  • "Survivor-centred"

    "She truly focused on the survivor, and brought in the organisation as a supporting role in the story. I love how thoughtful she has been in integrating our instructions (which are many!)"

    Editorial team

    Unseen

  • "Powerful"

    "She's a great storyteller and was able to bring both agency and emotion into the story. She did a great job cutting it down and arranging it in a way that's powerful and flows well"

    Editorial team

    Unseen

  • "A fine voice"

    "Your warmth and kindness sings through the screen! Thank you as always for your enthusiasm for the work we are all achieving together. We feel privileged to be sharing this space with fine voices like yours"

    Editorial team

    SAARI Collective

  • "A talent"

    "It is so wonderful to see Numa's talent playing an integral part in this important customer initiative, which will greatly benefit the whole team to continuously strengthen our customer conversations!"

    Team Manager, Business Direct

    Westpac

  • "Beautiful"

    "Thank you for bringing this beautiful series to life, and for being the first of many, to share your story about who you are. Looking forward to reading more stories you put out there in the world"

    National Manager, Business Direct

    Westpac

  • "Survivor-centred"

    "She truly focused on the survivor, and brought in the organisation as a supporting role in the story. I love how thoughtful she has been in integrating our instructions (which are many!)"

    Editorial team

    Unseen

  • "Powerful"

    "She's a great storyteller and was able to bring both agency and emotion into the story. She did a great job cutting it down and arranging it in a way that's powerful and flows well"

    Editorial team

    Unseen

  • "A fine voice"

    "Your warmth and kindness sings through the screen! Thank you as always for your enthusiasm for the work we are all achieving together. We feel privileged to be sharing this space with fine voices like yours"

    Editorial team

    SAARI Collective

  • "A talent"

    "It is so wonderful to see Numa's talent playing an integral part in this important customer initiative, which will greatly benefit the whole team to continuously strengthen our customer conversations!"

    Team Manager, Business Direct

    Westpac

  • "Beautiful"

    "Thank you for bringing this beautiful series to life, and for being the first of many, to share your story about who you are. Looking forward to reading more stories you put out there in the world"

    National Manager, Business Direct

    Westpac

  • "Survivor-centred"

    "She truly focused on the survivor, and brought in the organisation as a supporting role in the story. I love how thoughtful she has been in integrating our instructions (which are many!)"

    Editorial team

    Unseen

  • "Powerful"

    "She's a great storyteller and was able to bring both agency and emotion into the story. She did a great job cutting it down and arranging it in a way that's powerful and flows well"

    Editorial team

    Unseen

Pro bono Promise 💜

Special ♥ for non-profits & mission-driven orgs

Systemic Change ⚖️

About me

I'm an organisation creating systemic change by fighting poverty, human trafficking, and/or violence against women at the root cause.

I'm an organisation creating systemic change by fighting poverty, human trafficking, and/or violence against women at the root cause.

It's a match!

We're a systemic change advocate, and we love you and your work. Let's make real change together.

We're a systemic change advocate, and we love you and your work. Let's make real change together.

  • You can heal the world

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    You can heal the world

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    You can heal the world

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    You can heal the world

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    You can heal the world

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    You can heal the world

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    You can heal the world

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    You can heal the world

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    You can heal the world

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Let’s tell your story

  • You can heal the world

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    You can heal the world

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    You can heal the world

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    You can heal the world

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    You can heal the world

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    You can heal the world

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    You can heal the world

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    You can heal the world

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    You can heal the world

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Let’s tell your story

  • You can heal the world

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    You can heal the world

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    You can heal the world

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    You can heal the world

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    You can heal the world

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    You can heal the world

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    You can heal the world

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    You can heal the world

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    You can heal the world

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Let’s tell your story